After Trump cut the advertising budget for the Affordable Care Act by 90%, we had to figure out a way to make up for that loss and make sure people would know about how and when to sign up for affordable health coverage. What began as a call to the industry, with us creating a few social posts and a toolkit, turned into a major effort backed by advertising and media agencies around the country with national TV, billboards in Times Square, and record-breaking sign-ups for health care. Even everyday Americans helped spread the word by using our Facebook Frame.

The Coverage Coalition reached over 100 million people in the month-and-a-half campaign period. But the good news didn’t stop there. In the first week, enrollments were up 179% over 2016. The second week, enrollment was up 60%. In fact, every week of open enrollment was up over previous years.

This was awarded a Gold Pencil at The One Show in 2018 - Public Relations: Real-Time Response in Crisis Communications and a Bronze Cannes Lions in 2018 - Sustainable Development Goals, People > Good Health and Well-being.